Digital Marketing Professional
Run SEO, ads, email and content campaigns with measurable ROI.
A full practitioner path through modern digital marketing: strategy, content and copywriting, SEO, social, paid advertising on Meta and Google, email automation, and analytics. Every module ends in work on a real local business rather than a hypothetical one, and the course finishes with a campaign you actually ran.
- Duration
- 12 Weeks
- Contact Hours
- 60+ hours
- Modules
- 8
- Level
- Beginner → Job-Ready
Digital MarketingWhat You Will Be Able to Do
Outcomes, not topics covered. Each one is something you can demonstrate by the end of the course.
- 1Build a digital marketing strategy for a real business, grounded in personas and competitor analysis
- 2Write persuasive copy using AIDA and PAS, and optimise headlines that get clicked
- 3Rank a page: keyword research, on-page, technical SEO, backlinks and local listings
- 4Grow and manage organic social presence across Facebook, Instagram, TikTok, YouTube and LinkedIn
- 5Launch, target and optimise paid campaigns on both Meta and Google Ads
- 6Build email and messaging automations that convert
- 7Set up GA4, track conversions with UTMs, and report results in Looker Studio
- 8Package your skills into freelance services and land your first client
Full Curriculum
8 modules. Published in full — nothing behind a signup form.
- The digital marketing landscape and channel selection
- Customer personas and the buyer journey
- Competitor analysis
- Goal-setting frameworks and KPIs
Hands-on: Full strategy for an actual local enterprise
- Strategic content planning and the content calendar
- Persuasive writing: AIDA and PAS formulas
- Headline optimization
- Blog creation and content repurposing
- Using AI assistants for content generation — and editing the output
- Keyword discovery and search intent
- On-page optimization: titles, headings, internal linking
- Technical SEO: speed, mobile, indexing, structured data
- Backlink strategies
- Google Business Profile and local SEO
- Adapting to AI-driven search
Hands-on: Optimize a live webpage for rankings
- Platform-specific strategy: Facebook, Instagram, TikTok, YouTube, LinkedIn
- Organic growth through multimedia content
- Community engagement and moderation
- Reading platform analytics
- Campaign structure and objectives
- Audience targeting and lookalikes
- Creative testing and conversion optimization
- Budget management and bidding
- Measuring return on ad spend
Hands-on: Launch functioning campaigns on both networks
- List building and lead magnets
- Automation sequences and drip campaigns
- Newsletter strategy and deliverability
- WhatsApp and Messenger marketing
- Google Analytics 4: setup and key reports
- UTM implementation and campaign tracking
- Conversion attribution models
- Dashboard creation with Looker Studio
- Portfolio development
- Service packaging and pricing
- Client acquisition and proposals
- Interview readiness
Capstone Project
A full-scale campaign executed end to end — strategy, content, SEO, paid advertising, email, and a performance report with real numbers.
Who This Course Is For
- Career starters targeting a marketing role
- Business owners running their own marketing
- Freelancers adding a paid service line
- Content creators who want the analytics side